Importance of Website Audit and How It Is Performed

As soon as a website comes under the control of an SEO professional, the first step he takes is auditing the website. This include audit of so many things, including the website design as well and the idea is to ensure that the design of the website is not any hurdle in search engine optimisation. There are a number of things to know regarding this website audit and here in this post, we will cover some of them.

IMPORTANCE OF WEBSITE DESIGN AUDIT

This question is often asked as to what is the need of getting website design audit done and you will find the answer here. According to the experts of website design services Darlington, for an established business, this auditing means tracing out the inconsistencies and flaws in the website and getting them removed with the help of web designing professionals. This is very important because these issues in the design of the website can result in dropping rank in search engines and also, increased bounce rate and both these things are not good at all for any business.

There are two ways in which business can perform design audits – 

•    To hire a Web Design and Development Company

•    To hire a UI/UX agency

Apart from these, a full-fledge digital marketing agency Darlington is also a great choice to get the website audit done. The professionals of website design services Darlington will restructure the design of the website to make it faster, more visible and also reduce the bounce rate. They will take the following steps to perform website design’s audit. 

  • Compare Business Goals With Analytics

  • Create Success Metrics

  • Domain Check-up

  • Robots File Check-up

  • XML Sitemap File

  • Page Quality

  • Domain Check-up

  • Competitor Analysis

  • Usability Review

  • Update Visual Elements

  • Redesigning The “LOGO” And Upgrade Its Clarity

  • Compile a Report

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