Two Very Solid Local SEO Strategies Implemented By Every SEO Agency Darlington

 Several SEO strategies have emerged in the industry to help you reach your target audience easily and convince them to turn into customers. All of them are very effective, but since trends have changed on Google search engine, one strategy that has been making its mark is the local SEO.

Experts from every SEO agency Darlington use this strategy for small business owners who are more interested in targetting the local audience or the audience located around the physical address. Several steps are taken as a part of this strategy to ensure that the potential customers around your physical address, who are looking for products and services like you offer, find you easily and pulled towards your store. Here in this blog post, we will be covering some very useful steps taken by SEO professionals.

CLAIM YOUR "GOOGLE MY BUSINESS" LISTINGS

If you don’t have "Google My Business" listing, it’s the right time to get one if it’s already there, make sure that you claim it. Claiming it is the first part of this step, followed by its optimisation and this means filling all the important information required in there. You can fill your address, opening hours and website URL up to date. This profile when completed will act as a very useful tool to help the audience around your address search for you and find you above any of your competitors. 

MAKE SURE YOUR "NAP" IS CONSISTENT

"NAP" stands for NAME, ADDRESS and PHONE NUMBER and experts from digital marketing agency Darlington say that these three things should be accurate and consistent. There are some common rules to follow while filling this NAP and rule one says that while filling in the name, use the name you use for tax filing. As far as the address is concerned, SEO agency Darlington professionals recommend writing out all of the words, including common abbreviations like “street” or “road”. When it comes to writing down the phone number, you will have to use dashes for proper spacing. If the "NAP" info is accurate and consistent, it helps a lot in grabbing the attention of the audience and make them come in towards your business for purchases.

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