Two Website Redesigning Tips without Affecting SEO Ranking


Website redesigning is mandatory almost every year, because trends, requirements, markets change and we have to be in sync with them all the time. However, this is not an easy task though, because as you engage in this, you knowingly or unknowingly destroy all the efforts you had made regarding SEO till date. Yes, this is a fact that the website redesigning will surely impact SEO ranking of the website.

At the same time, this is also a fact that with some website design Darlington strategies, tips, techniques, etc., this can be prevented entirely. Here in this blog post, we have discussed some of the most useful tips given by the experts regarding this.

EXHAUSTIVE INSPECTION & ASSESSMENT OF TARGET WEBSITE PAGES:

Wed designing experts from every top-rated digital marketing agency Darlington say that before planning the redesigning process, you need to perform an exhaustive examination of your current website. This assessment can be done easily with the help of Google Analytics and Google Search Console.  There is data present there of the visited pages and also of the pages that are ranking high in search engine result pages.

Website design Darlington experts can feature these popular pages on easy to attract locations on a newly redesigned website to grab the attention of the traffic as well as of the search engines as well.

MODIFY AND REVAMP PAGES THAT HAVE POTENTIAL:

Once the first recommendation is followed, now digital marketing agency Darlington professionals can focus of lesser popular pages and study the reasons why they are not performing as others. As they do this, they will also have to think about the ways to bring about better user engagement and site traffic. In some cases, image optimisation is what is needed while in some, the better site copy is required. In some cases, it is just about some minute yet crucial changes that you need for your existing pages.

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