What Is Website Bounce Rate And How To Reduce It?

Web designers may disagree, but it is a fact that bounce rate has a direct connection with the website’s performance and its design, etc. Bounce rate refers to how long a user stays on your website, and this rate can be determined easily by assessing the data of Google analytics. Website design services Darlington has a considerable role in reducing the bounce rate and ensuring that whatever traffic is coming stays there for more and more time. Let us quickly go through some top tips given by experts in terms of reducing a website’s bounce rate.

HOW TO REDUCE THE BOUNCE RATE?

The key points that influence a website’s bounce rate and keep it below are listed below.

  • Provide a better user experience
  • Keep the visitor focused
  • Optimise your site speed
  • Structure your content logically
  • Make your website mobile friendly

Let us go through them one by one in this post here, and the first one to discuss is providing a ‘better user experience.

HOW TO PROVIDE A BETTER USER EXPERIENCE?

User-Experience or UX refers to how easy your website is in terms of navigation, and if website design Darlington is chosen carefully, it is going to be super easy. User experience encompasses several aspects such as text, images, colour, placement of call-to-action and popups, etc.

The website design company Darlington professionals have to make sure that the font is easy to read and is present in a light colour. At the same time, the CTA buttons should be very easy to find, and the popup window should emerge so that it does not interfere with the action that the visitor is taking on your website. Lastly, the navigation should be very easy to use.

IMPROVE YOUR SITE’S SPEED

With the help of website design services Darlington, the professional should reduce the bounce rate by increasing the website speed. According to the experts, the website should load in a maximum of 3 seconds because anything higher would force visitors to abandon the website and switch to another one. This is another factor that increases the bounce rate but can be handled very easily with the help of speed optimisation.

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